Job Description
Our media client is seeking a Senior Social Media Manager to grow their digital audience and strengthen engagement across social platforms. This role will lead organic social strategy, turn editorial work into compelling platform-native content, and connect social activity to meaningful outcomes including traffic, newsletter growth, and subscriptions.
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The ideal candidate has excellent editorial judgment, a strong understanding of the political and media landscape, and a proven ability to build audiences in a fast-paced publishing environment.
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Responsibilities
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- Develop and lead organic social media strategy across priority platforms.
- Expand reach among new audiences while increasing engagement with existing readers, subscribers, and followers.
- Translate journalism, analysis, podcasts, video, and newsletters into timely, high-performing social content.
- Create clear pathways from social platforms to their website, newsletters, podcasts, and subscription products.
- Partner with editorial and growth teams to align social programming with audience acquisition, conversion, and retention goals.
- Manage daily publishing calendars, platform-specific messaging, community engagement, and breaking-news coverage.
- Identify opportunities for short-form video, graphics, clips, live coverage, and other social-first formats.
- Monitor platform trends, algorithm changes, cultural conversations, and competitor activity to inform strategy.
- Establish, track, and report on KPIs related to reach, engagement, referral traffic, newsletter acquisition, and subscription conversion.
- Use analytics and testing to optimize content formats, headlines, posting cadence, calls to action, and audience targeting.
- Help maintain editorial standards, voice, and brand integrity across all social channels.
- Collaborate with paid media partners to identify opportunities for organic and paid social efforts to reinforce one another.
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Qualifications
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- 5+ years of experience in social media, audience development, digital publishing, growth marketing, journalism, politics, or a related field.
- Demonstrated success growing an audience through organic social media and translating social performance into measurable business results.
- Strong knowledge of major social platforms, evolving algorithms, audience behavior, and platform-native content formats.
- Excellent writing, editing, headline-writing, and editorial judgment.
- Experience working in a news, media, politics, public affairs, or fast-moving content environment.
- Comfort analyzing performance data and using insights to make strategic decisions.
- Experience developing or managing short-form video, graphics, and other visual social content.
- Ability to prioritize competing deadlines, respond to breaking news, and work effectively across teams.
- Strong understanding of the political and media landscape, with familiarity with National Review’s audience and editorial voice preferred.
- A highly organized, collaborative, experimental, and results-oriented approach.
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