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Tourism Media Relations Strategist

PublishedPublished: 6/14/2022

Job Description

Job DescriptionTourism Media Relations Strategist

Do you turn destinations into stories editors can’t resist? Are you as comfortable crafting a pitch as you are leading a client meeting? Would you rather build a smarter path to results than follow yesterday’s playbook?

Anchor Staffing is recruiting on behalf of a boutique PR agency devoted to travel and tourism—think hotels, resorts, destinations, and brands that move people. This team pairs business-savvy with bold creativity, taking on selective clients and building long-term partnerships.

About the role

Hands-on by design, this position balances strategy, client service, and execution. You’ll write, pitch, present, and travel—while owning the day-to-day and pushing work forward. Hiring level is flexible (Account Executive or Senior Account Executive) depending on experience and account leadership.

Is this you?

  • Can you run point on client communications, timelines, and deliverables?
  • Do you develop PR programs that advance concrete business goals?
  • Are you skilled at uncovering the story and shaping distinctive angles?
  • Do you cultivate genuine media relationships—not just lists?
  • Can you write persuasive pitches, press materials, talking points, and presentations?
  • Will you actively pursue coverage that matters?
  • Do you bring proactive recommendations and fresh ideas to clients and teams?
  • Are you energized by brainstorms, planning, and presenting?
  • Can you travel for press trips, media events, and on-site client experiences—and keep all accounts moving?
  • Do you receive feedback well and drive work from idea to outcomes?

What makes this opportunity stand out

  • Focused account portfolios—quality over quantity
  • Your perspective matters—real ownership and influence
  • Creative, non-cookie-cutter PR—challenge assumptions
  • Experiential fieldwork—host press trips and destination events
  • Supportive team—share leads, lend hands, and celebrate wins
  • Growth—direct feedback, strategic guidance, and expanding responsibility

Qualifications

  • Several years of PR experience with direct client/account ownership
  • Proven media relations, pitching, writing, storytelling, and strategic planning strength
  • Comfort managing multiple accounts and leading client communications
  • Agency experience strongly preferred
  • Highly valued domain experience: travel, tourism, hospitality, hotels, resorts, destinations
  • Media relationship-building skills beyond a contact database
  • Outstanding writing, communication, presentation, organization, and judgment
  • Ability to challenge the obvious and translate goals into compelling narratives or activations
  • Confident, resilient, creative, people-first, and accountable
  • Open to candid feedback and quick to apply it

How we work

  • Hybrid schedule: in office Monday, Wednesday, and Thursday (9:00 AM–5:30 PM); work from home Tuesday and Friday
  • Summer Fridays: office closes at 2:00 PM from June 21 through Labor Day weekend

Travel rhythm

Expect primarily experiential travel—press trips, media events, and on-site client work. Cadence typically averages once every 4–6 weeks for around three nights. You’ll remain responsive and keep multiple accounts progressing while away.

Compensation & perks

  • New Business Commission: 10% of monthly retainer fees on new business you generate, paid for the duration of the client contract while you are employed by the agency
  • Health Insurance: 50% company-paid; 100% company-paid after three years
  • Vision & Dental: optional; 100% company-paid after one year
  • 401(k): Safe Harbor company match
  • 25+ paid days off each year, including vacation, paid holidays, sick time, mental health days, personal time, your birthday, and additional floating/work-from-home days
  • Culture events, team activities, and ongoing learning

Next step

Looking for a place where your ideas matter and your work moves the needle? Apply and let’s start the conversation.

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