Remote Digital Advertising & SEO Specialist Google Ads, Facebook Ads

Job Description

Job Description

WE ARE HIRING!

Digital Advertising & SEO Specialist

Google Ads | Facebook Ads | Instagram Ads | SEO

Company: JRS Custom Food Trucks & Trailers
Location: 100% Remote
Employment Type: Full-Time
Compensation: Competitive, based on experience

About Us

JRS Custom Food Trucks & Trailers is a growing food truck and trailer manufacturing company serving customers throughout the United States, with operations in California and Texas.

We are looking for an experienced, results-driven Digital Advertising & SEO Specialist to take full responsibility for our Google Ads, Facebook Ads, Instagram Ads, and search engine optimization (SEO).

The ideal candidate must have proven experience generating qualified leads, managing advertising budgets, improving search engine rankings, and maximizing return on advertising investment.

This is a hands-on position. We are looking for someone who can independently manage and optimize our advertising campaigns without relying on an outside marketing agency.

Our internal marketing team already handles social media content creation, videos, and organic posting.

Key Responsibilities

1. Google Ads Management

• Independently manage and optimize Google Ads campaigns.
• Create and manage Search, Display, remarketing, and Performance Max campaigns as appropriate.
• Conduct keyword research and competitor analysis.
• Manage advertising budgets efficiently.
• Reduce cost per qualified lead (CPL).
• Improve conversion rates and advertising return on investment (ROI).
• Identify and eliminate wasted advertising spending.
• Manage Google Ads conversion tracking.
• Develop and test landing pages to improve lead generation.
• Continuously monitor campaign performance and make improvements.

2. Facebook & Instagram Advertising (Meta Ads)

• Create, manage, and optimize Facebook and Instagram advertising campaigns.
• Manage Meta Ads Manager and advertising budgets.
• Develop effective lead generation campaigns.
• Build and optimize target audiences.
• Create remarketing and retargeting campaigns.
• Conduct A/B testing on advertising creatives, audiences, and messaging.
• Monitor cost per lead, lead quality, and conversion rates.
• Coordinate with our internal content team to obtain advertising videos, photos, and other creative materials.
• Implement and maintain Meta Pixel and Conversions API tracking.
• Improve advertising performance and maximize return on ad spend.

3. Search Engine Optimization (SEO)

• Develop and implement a comprehensive SEO strategy.
• Improve Google organic search rankings.
• Perform technical SEO audits.
• Conduct keyword research and competitor analysis.
• Optimize website content, titles, descriptions, and landing pages.
• Manage on-page, off-page, technical, and local SEO.
• Improve Google Business Profile visibility.
• Develop ethical backlink-building strategies.
• Monitor organic traffic and keyword performance.
• Use Google Search Console and Google Analytics to identify opportunities.
• Coordinate with our website team to implement SEO improvements.

4. Lead Generation & HubSpot CRM

• Focus on generating high-quality leads that convert into sales opportunities.
• Track leads generated through Google Ads, Facebook Ads, Instagram Ads, and organic search.
• Monitor lead quality and conversion rates.
• Integrate advertising platforms with HubSpot CRM.
• Ensure accurate lead attribution and conversion tracking.
• Track lead performance separately for California, Texas, and other markets.
• Coordinate with the sales team to improve lead quality and campaign targeting.

5. Reporting & Performance Analysis

• Prepare detailed weekly advertising performance reports.
• Report advertising spending, total leads, qualified leads, and cost per qualified lead.
• Track Google Ads and Meta Ads performance separately.
• Provide monthly SEO reports showing organic traffic, keyword rankings, and lead generation.
• Identify opportunities to reduce costs and increase qualified leads.
• Recommend improvements based on actual campaign data.
• Participate in regular virtual meetings with management.

Required Qualifications

• Minimum 4–5 years of hands-on digital advertising experience.
• Proven experience managing Google Ads campaigns.
• Strong experience with Facebook and Instagram advertising through Meta Ads Manager.
• Demonstrated expertise in SEO.
• Experience managing significant monthly advertising budgets.
• Strong understanding of lead generation and conversion optimization.
• Proficiency with Google Analytics 4, Google Tag Manager, and Google Search Console.
• Experience with Meta Pixel and Conversions API.
• Knowledge of WordPress and landing page optimization.
• Strong analytical and reporting skills.
• Ability to work independently in a remote environment.
• Excellent communication and organizational skills.
• HubSpot CRM experience preferred.

Preferred Qualifications

• Google Ads certification.
• Meta Blueprint certification.
• Experience in manufacturing, automotive, commercial vehicles, or other high-ticket industries.
• Experience generating leads for businesses serving multiple states.
• Proven track record of reducing advertising costs while increasing qualified leads.

What We Expect

We are looking for someone who can demonstrate measurable results, not just manage advertising accounts.

The successful candidate must be able to:

✓ Generate consistent, qualified sales leads.
✓ Improve Google Ads and Meta Ads performance.
✓ Reduce wasted advertising spending.
✓ Improve organic Google rankings.
✓ Track advertising performance accurately.
✓ Work effectively with our internal marketing and sales teams.
✓ Take full ownership of paid advertising and SEO performance.

Compensation & Work Arrangement

Salary: Based on qualifications and experience
Schedule: Must be available for regular communication during U.S. business hours.

How to Apply

Interested candidates should submit:

1. An updated resume.
2. Examples of Google Ads campaigns previously managed.
3. Examples of Facebook and Instagram advertising results.
4. Evidence of successful SEO projects.
5. Details of advertising budgets managed and measurable results achieved.
6. Expected monthly or annual compensation.

Important: Candidates must have hands-on experience with Google Ads, Meta Ads, and SEO. We are seeking an experienced specialist who can independently manage all three areas.

JRS Custom Food Trucks & Trailers

\nCompany Description

We are an established and growing company specializing in the design and manufacturing of custom food trucks and trailers. With operations serving customers across the country and a growing West Coast presence in Anaheim, CA, we are committed to quality, innovation, and exceptional customer service. We offer a professional, fast-paced work environment with opportunities for employees to grow and advance with the company.

Company Description

We are an established and growing company specializing in the design and manufacturing of custom food trucks and trailers. With operations serving customers across the country and a growing West Coast presence in Anaheim, CA, we are committed to quality, innovation, and exceptional customer service. We offer a professional, fast-paced work environment with opportunities for employees to grow and advance with the company.