Job Description
Job Description
In this role, you’ll manage Google Ads accounts for a mix of franchise healthcare clinics and local businesses. You’ll build and optimize campaigns, lead client conversations, and use reporting to make clear recommendations. The work is detail-oriented, client-facing, and supported by an experienced Google Ads team.
You’ll manage a portfolio of Google Ads accounts from start to finish, including onboarding, campaign builds, ongoing optimization, and client meetings. We give each account focused attention, and we’re looking for someone who can pair strong paid search judgment with clear communication.
Day to day, you’ll manage campaigns, lead client conversations, and collaborate with our website, content, and social media teams to produce excellent work. You’ll also learn about our reporting process and use those reports to guide campaign decisions and show clients important business outcomes.
Get to Know Magnify
For more than 15 years, Magnify Marketing Agency has helped businesses in Cleveland and beyond connect with customers. We believe great marketing starts with a conversation, and we keep that conversation going. We’re a high-touch, full-service agency with frequent client interactions. Most of our clients meet with us regularly, so we always know what’s working and what isn’t. Our custom dashboards give each client a transparent view of their campaigns and the business outcomes that matter most to them.
We're a team of about 25 people, based in our Cleveland, Tennessee office. Our hybrid schedule brings us together in person two days a week, giving everyone room for both collaboration and flexibility. The office is casual, and well-behaved, friendly dogs are welcome with prior approval.
We care about the work we deliver and how we treat people, especially our clients, our community, and each other. When life brings big changes, like a new baby or a return to school, we work it out together. We're involved in community events and local businesses. When there’s a festival in town, you’ll likely find us running it, enjoying it, or capturing it on camera.
Get to Work
You’ll be responsible for the daily work that keeps your Google Ads accounts on track, including launching ads, monitoring performance, making optimizations, and communicating with clients.
You won’t be doing this alone. You’ll join an experienced Google Ads team where you can collaborate and seek support when needed. This is a mid-level role with plenty of opportunities for growth. You’ll receive hands-on training, honest feedback, and more responsibilities as you’re ready for them.
Responsibilities
- Onboard new client accounts, build Google Ads campaigns, including keyword research and creative planning
- Run every new campaign through our pre-launch checklist
- Optimize Search and Performance Max campaigns continuously (review reports, search terms, manage negative keywords, and keep budgets on track each week)
- Audit account and campaign settings monthly or quarterly using our audit checklist
- Monitor and respond to account alerts in Optmyzr, our paid search optimization tool
- Collaborate with our in-house creative team to source or request images and videos as needed
- Prepare for and participate in recurring client meetings, walking clients through Google Ads updates and performance using our custom dashboards and reports
- Recommend and implement new campaign ideas, budget changes, and bid strategy changes
- Track action items, account notes, and change logs in Asana and our CRM
Tools you'll use: Google Ads, Optmyzr, Looker Studio, Asana, and Microsoft 365 products.
Is This Job for You?
The right person for this role notices details, like a campaign that’s starting to decline or a targeted city that’s becoming expensive. You catch things quickly because you’re frequently in accounts, and you find satisfaction in keeping accounts in good shape.
You finish what you start, follow up on communications, and update checklists or rosters. You speak up if something isn’t working and share what you will do about it. You ask before guessing, especially regarding a client’s budget or tracking.
Most importantly, you care about people. Our clients are small business owners, and every dollar they spend with us is significant to them. You can maintain a working relationship and build trust by showing up and engaging in the conversation.
What You’ll Bring
Required
- 2+ years of Google Ads campaign management
- Comfort using performance metrics to guide decisions
- Ability to troubleshoot problems with campaigns
- Working knowledge of newer Google Ads features, such as AI Max and Demand Gen campaigns
- Clear writing and communication
Preferred
- Google Ads Search and AI Powered Ads certifications (if you don’t have them yet, you’ll earn them in your first 60 days)
- Strong command of Smart Bidding, Performance Max, AI Max, and Responsive Search Ads
- Ability to form a clear point of view from data and act on it
- A clear communicator who can explain performance to clients without jargon
- Experience with healthcare advertising, Google Ads healthcare policies, and smart bidding