Job Description
Job Description
Meet REVOLVE:
REVOLVE is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering totaling over 45,000 apparel, footwear, accessories and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 500 emerging, established and owned brands. Through 20 years of continued investment in technology, data analytics, and innovative marketing and merchandising strategies, we have built a powerful platform and brand that we believe is connecting with the next generation of consumers and is redefining fashion retail for the 21st century. For more information please visit www.revolve.com.
At REVOLVE the most successful team members have the thirst and creativity to redefine fashion retail for the 21st century, making REVOLVE the leading online retail destination targeted towards Millennial and Generation Z consumers seeking premium fashion. With a team of 1,000 strong, we are a dynamic bunch that are motivated by getting the company to the next level. It’s our goal to hire high-energy, diverse, bright, creative, and flexible individuals who thrive in a fast-paced work environment.
Some of the sweetest perks we offer aren’t in a typical benefit package like hefty discount on items we carry – as in 50% or more off retail prices, free weekly lunches, and pretty rad company parties.
To take a behind the scenes look at the REVOLVE “corporate” lifestyle check out our Instagram @REVOLVEcareers or #lifeatrevolve.
Are you ready to set the standard for Premium and Luxury online shopping?
Main purpose of the position:
This role will report into the Manager, Social Media Strategy and will manage all social channels for REVOLVE Beauty, with primary focus on Instagram, Instagram Stories, and TikTok, as well as select Owned Brand social channels. This role will focus on strengthening brand presence and driving strategies to grow the audience, increase engagement, and overall content performance. This role will work closely with relevant cross-functional teams (i.e. Brand Partnerships, Influencer Relations, Events, Buying, etc.) to create and execute social strategies that support key brand initiatives.
The Details:
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Work closely with the Manager, Social Media Strategy, select Owned Brands Team and Beauty-focused cross-functional teams to establish an annual social calendar that includes all of the key commerce initiatives, launches, brand initiatives and events
- Develop detailed social campaigns for all of REVOLVE Beauty and select Owned Brand’s key brand initiatives with the Manager, Social Media Strategy
- Focus on the continuous growth of REVOLVE Beauty’s TikTok channel
- Own ongoing growth and content strategy for assigned Owned Brand TikTok channel(s); own strategy for boosted organic viewership on key channels
- Align with the Manager, Social Media Strategy to find key times to cross-promote across REVOLVE social channels
- Own creative briefs for relevant social shoots, influencer trips, activations and influencer contracts
- Ensure creative, messaging and brand voice is consistent across channels and aligned with merchandising efforts and trends
- Write compelling, on-brand copy for social that fits the specific goals of each initiative
- Manage the day-to-day posting for REVOLVE Beauty and select Owned Brand social channels (Instagram, Instagram Stories, TikTok); Bi-weekly weekend support/posting
- Monitor performance to ensure creative quality and cohesion
- Work closely with Brand Marketing cross-functional teams (Influencer Relations, Events, Partnerships) to ensure excellent social integration and support for beauty events and select owned brand marketing campaigns
- Develop, pitch and execute creative ideas for content or activations for REVOLVE Beauty and select Owned Brand Instagram and TikTok channels on a quarterly basis
- Own execution for social deliverables on co-ops for REVOLVE Beauty and select Owned Brand channels
- Support ongoing content strategy and execution for beauty features on REVOLVE’s YouTube
- Work closely with Analytics Team to assess content / strategy performance; Own monthly report for both beauty and select owned brands
- Attend beauty-specific events for brand relations and content support; as needed
- Attend social shoots with the Creator Team as established lead for relevant concepts; as needed
Required competencies:
To perform the job successfully, an individual should demonstrate the following competencies:
- Expertise in Instagram and TikTok, a must
- Passion for Beauty, fashion and pop culture
- Strong knowledge of trends within the beauty space and influencers with in the niche
- Excellent copywriting skills
- Extremely organized, detail-oriented self-starter that thrives in a fast-paced environment
- Strong collaborator, communicator and team-player
- Possess an eye for aesthetic curation and cohesive visual and written storytelling
- Knowledgeable in a variety of photo / video editing apps for the creation of social assets
- Experience in social content creation (photo, video)
- Understands the importance of performance data and possesses a strong ability to analyze and synthesize the data into actionable plans
- Facility with social listening and analytics tools
- Proficiency in project management and social tools a plus (Airtable, Dash Hudson, Asana, etc.)
Minimum Qualifications:
- 2-4 years of social media experience
- Expertise in Instagram and TikTok; Strong knowledge of YouTube
- Strong knowledge of the influencers and beauty brands that are carried on REVOLVE
- Experience with paid social campaigns
- Bachelors degree a plus
Preferred Qualifications:
• Experience at an e-commerce apparel or beauty brand
A successful candidate works well in a dynamic environment with minimal supervision. At REVOLVE we all roll up our sleeves to pitch-in and do whatever it takes to get the job done. Each day is a little different, it’s what keeps us on our toes and excited to come to work every day.