Job Description
Job Description
COMPENSATION: $250k-325k total compensation
LOCATION: Scottsdale, AZ
WORKPLACE SETTING: Hybrid (4:1)
ABOUT 10X HEALTH SYSTEM
10X Health System is a pioneering company at the forefront of the health and wellness industry, dedicated to revolutionizing the way individuals approach their personal health and well-being. With a philosophy rooted in the principle that optimal health is the foundation for a life lived to the fullest, 10X Health provides cutting-edge solutions and personalized health plans designed to empower individuals to achieve and maintain peak physical and mental performance.
The company's comprehensive approach to health combines the latest advances in medical science, nutrition, fitness, and technology to offer a suite of services that include state-of-the-art diagnostic testing, individualized treatment protocols, and ongoing support from a team of world-class health professionals.
10X Health's commitment to innovation and results has established it as a leader in the health optimization space, catering to those who strive to push the boundaries of what is possible in their health journey.
OBJECTIVES
- Own the full paid media budget and its return across Meta, Google, YouTube, TikTok, programmatic, connected TV, podcast, and affiliate channels
- Build, hire, and lead an in-house media buying team; transition spend from agency management to internal ownership without losing performance
- Set channel mix, bidding strategy, audience architecture, and testing cadence; make weekly reallocation decisions on blended CAC, MER, and payback
- Own the funnel map: problem-led, goal-led, and life-event-led entry points across genetic testing, blood testing, peptides, hormone therapy, supplements, and clinical services
- Run a continuous landing page and offer testing program; hold conversion rate, cost per lead, and lead-to-booked-meeting rate as personal metrics
- Design lead capture, qualification, and routing so that every lead reaches the right clinical advisor or concierge fast, with clean data behind it
- Partner with the SVP of eCommerce so paid traffic converts whether the destination is a cart or a booked consultation
- Direct creative strategy for performance: hooks, angles, formats, and testing velocity, in partnership with the Creative Director and our clinicians
- Build a creative pipeline that produces ideal creative volume and velocity across UGC, clinician-led, and testimonial-driven formats
- Ensure every asset clears compliance review before it ships; know FTC and FDA advertising rules as well as you know the Meta auction
- Own the attribution model and the source of truth for acquisition performance, including first-party tracking, server-side events, and incrementally testing
- Deliver a weekly growth scorecard to executive leadership: spend, CAC, MER, lead volume, booked meetings, revenue influenced, and what changes next week
- Partner with Analytics, RevOps, and Finance so marketing numbers reconcile to CRM and revenue without debate
- Hire and develop media buyers, growth marketers, and funnel specialists; set standards for how fast we test and how honestly we read results
COMPETENCIES
- Have personally managed $20M+ in annual paid media and can show the before-and-after on CAC, MER, and volume
- Scaled a DTC, telehealth, or health and wellness brand through a step change in growth, ideally in a claims-sensitive or regulated category
- Built an in-house media team from scratch or converted agency spend to internal ownership, and you know where that goes wrong
- Fluent in Meta and Google ad platforms at the practitioner level, not the dashboard level; you can diagnose a campaign in five minutes
- Think in funnels and unit economics: LTV, payback, contribution margin, and lead-to-revenue conversion are second nature
- Run a creative testing program and tell a strong hook from a weak one before the data comes in
- Comfortable in a founder-led, fast-moving company where the CEO will ask you about yesterday's numbers
- You are direct, data-literate, allergic to vanity metrics, and willing to be wrong in public and fix it by Friday
EDUCATION & EXPERIENCE
- 15+ years in performance marketing or digital growth, including 7+ years leading a team and a budget at the Director level or above
- Demonstrated P&L-level accountability for customer acquisition at a DTC, telehealth, consumer health, or subscription brand
- Deep hands-on expertise in Meta Ads, Google Ads, and YouTube; working knowledge of TikTok, programmatic, CTV, podcast, and affiliate
- Experience with HubSpot or an equivalent CRM, server-side tracking, GA4, and at least one attribution or MMM platform
- Experience operating under FTC, FDA, or similar advertising compliance constraints strongly preferred
- Bachelor's degree or equivalent experience
PHYSICAL REQUIREMENTS
- Ability to sit, stand, and work at a computer for extended periods
- Occasional travel for shoots, launches, partner meetings, and leadership offsites
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, 10X Health System recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners. If you require any accommodations during the application process or have any questions, please contact careers@10xhealthsystem.com.
NO SOLICITATION POLICY
10X Health does not accept unsolicited resumes, calls, or communications from staffing agencies or third-party recruiters. Any such submissions will be considered the sole property of 10X Health and will not obligate the company to pay any fees. Please refrain from contacting us regarding this posting.