Job Description
Job Description
About Energo
Energo is a full-service building services company that has served the New York metro area since 1996, with divisions in heating oil, HVAC, plumbing, electrical, inspections, solar and fire suppression. Please visit our website at https://energo.com for more information.
Energo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other characteristic protected by federal, state, or local law.
About the Role
Energo is looking for a creative, proactive Social Media Manager to help build our brand. In this role, you will own Energo's content across Facebook, Instagram, TikTok, LinkedIn, YouTube, and other channels that fit our audiences, telling the story of our people, our crews, and the work we do every day. You will shoot, edit, and publish content from our job sites, our yard, and our photo and drone shoots, and help shape a consistent look, feel, and voice for the Energo brand. This position is based at our headquarters in Woodside, NY, reports to the Director of Marketing, and is a full-time role that can be hybrid, but in-person is preferred. The role includes regular travel to job sites across the New York metro area and occasional early-morning, evening, or weekend shoots. It's a great fit for someone who brings new ideas, loves creating content, and wants to grow with a growing company.
Job Summary
- Build the Energo brand through creative, consistent content that tells our story: our people and our work across the city
- Plan and manage a monthly content calendar across Facebook, Instagram, TikTok, LinkedIn, and YouTube
- Shoot, edit, and publish short-form video, photo, and graphic content, including Reels, TikToks, and carousels
- Turn existing photo shoot and drone footage into a steady stream of posts and website content
- Capture content on-site at job sites, in the yard, and with our crews and technicians, including before-and-after project content
- Write captions, post copy and short-form messaging in Energo's brand voice
- Build a consistent look, feel, and voice for the Energo brand across every channel, in coordination with the Director of Marketing
- Grow followers and engagement; respond to comments and messages in a timely, professional manner
- Run and optimize paid social campaigns
- Track performance by platform and post, and report monthly results on reach, engagement, follower growth and leads generated from both organic and paid efforts
- Stay on top of social trends, platform changes, and competitor content, and bring new ideas to the team
- Maintain an organized library of photos, video, and brand assets
- Coordinate with outside photographers, videographers, or freelancers as needed