Job Description
Job DescriptionWe are looking for a Digital Campaign Manager to support multi-channel advertising initiatives in Greenville, South Carolina. This contract opportunity with potential for a permanent role is ideal for someone who combines digital media knowledge with strong project coordination and analytical skills to keep campaigns on track and performing effectively. In this role, you will work closely with sales, clients, and fulfillment partners to oversee execution, improve results, and deliver clear performance insights across a range of digital marketing efforts.
Responsibilities:
• Review active digital campaigns on a recurring basis to confirm proper delivery, pacing, and alignment with client goals.
• Respond promptly to campaign-related requests and partner with internal teams to resolve issues, apply updates, and maintain momentum.
• Join client-facing meetings and contribute digital expertise during sales conversations, planning discussions, and performance reviews.
• Build and refine audience targeting assets, including device-based lists, using client input and campaign performance data.
• Configure tracking solutions such as Google Tag Manager, conversion goals in Google Analytics, and website pixels to support measurement and optimization.
• Coordinate with fulfillment and ad operations teams to implement campaign adjustments that improve results across display, programmatic, social, and related channels.
• Monitor website and newsletter advertising placements to verify ads are serving correctly, troubleshoot delivery problems, and schedule internal promotions when needed.
• Administer ad serving activity for company-owned web properties and manage banner campaign scheduling for accurate launch timing and ongoing performance.
• Assist clients with access and troubleshooting for social media accounts and Google Business Profiles while maintaining clear, attentive communication and confidentiality.• Demonstrated experience managing digital advertising campaigns, including campaign planning, execution, and optimization.
• Hands-on knowledge of Google Tag Manager, Google Analytics, and ad serving or ad management platforms.
• Familiarity with website structure, user experience principles, and common web development best practices.
• Experience working with WordPress to update, maintain, or support website content and functionality.
• Ability to interpret reporting data and translate campaign performance into practical recommendations for improvement.
• Strong written and verbal communication skills with the ability to collaborate effectively across clients and internal stakeholders.
• Proven ability to handle multiple priorities, stay organized under deadlines, and work independently while knowing when to seek input.
• Willingness to travel within the Upstate area as needed.