Social Media Administrator

Job Description

Job DescriptionJob Summary

We're looking for a Social Media Administrator who lives and breathes content. You'll be the voice and the camera behind LaBonne's on Facebook, Instagram, TikTok and YouTube. You'll work alongside Jason, our Graphic Designer, on a small, fast-moving creative team.

This role is about making things. Most days you'll be out in our stores with your phone, shooting video in the meat case, catching a fresh bakery tray coming out of the oven, or getting an associate to tell the story behind their favorite product. You'll turn that into posts, reels and videos people actually stop scrolling for.

The right person already does this for fun. You run your own active social accounts, you know what's working on each platform right now, and you'd rather make a video than talk about making one. You're comfortable on camera and good at getting other people to relax in front of it.

You'll also help Jason with the weekly sale flyer and in-store signage. Design is part of the job, but content comes first.

This is a self-directed role. You'll carry your own projects, bring them to our weekly marketing meeting, and see them through without being chased.

Duties and Responsibilities

• Create photo and video content across all four stores.

• Shoot and edit content every week, rotating through our Watertown, Woodbury, Prospect and Salisbury stores.
• Appear on camera yourself for quick, informal videos: product highlights, sale announcements, behind-the-counter moments.
• Feature our associates, directors and vendors. Find the people with personality and help them shine on camera.
• Plan and produce longer-form video for YouTube: write the dialogue and shot list, direct the people on camera, and edit the finished piece.
• Photograph the weekly hot deal items so they look good enough to make customers shop the sale.
• Work with our outside videographer and influencer partners on larger shoots, including off-site vendor visits and in-store events.

• Own our social media channels.

• Run our Facebook, Instagram, TikTok and YouTube accounts day to day.
• Build and maintain the content calendar, and post across platforms several times a week.
• Tailor content to each platform. A TikTok isn't a Facebook post, and you know the difference.
• Spot trends, sounds and formats early, and put a LaBonne's spin on them while they're still relevant.
• Respond to comments and messages, and flag customer issues to the right store director.
• Schedule and boost posts to line up with the weekly sale, the newsletter and seasonal campaigns.
• Run giveaways and contests, and coordinate promotion with vendors and community partners.
• Track what's working. Report reach, engagement and follower growth at our weekly meeting and adjust.

• Support the weekly sale flyer and in-store signage.

• Learn the flyer process in InDesign and help Jason produce it, including circulating it to department directors for review and collecting corrections.
• Design and produce sale signs, posters and department signage, and get them out to the stores on the truck.
• Print and cut signage in-house. You'll be trained on our wide-format printer and paper cutter.

• Support our online ordering and third-party delivery business.

• Capture and update product photos for our e-commerce store and write accurate item descriptions.
• Promote Instacart, Uber Eats and DoorDash on a weekly basis.
• Promote online catering ordering, referral coupons and promotional offers.

• Help plan and execute marketing campaigns from start to finish.

• Work with Jason, the store directors and our department directors on seasonal sales and holiday promotions.
• Coordinate with vendors on in-store sampling, product collaborations and private label launches, and capture content from each.
• Support our annual charity golf tournament with promotion, day-of content and hands-on help.
• Help document what we do into repeatable playbooks so each sale and holiday runs smoother than the last.

• Take part in our weekly marketing meeting and track your own commitments.

• We run on a structured weekly meeting. You'll report on your projects, raise issues, and own your to-do list in our project tracker.
• Contribute to our quarterly marketing meeting with the store and department directors.

Requirements and Qualifications

• You love creating content. You make photos and videos because you enjoy it, not because it's assigned. You always have ideas for the next post.
• An active personal social media presence. You run at least one account you post to regularly. Show us. We want to see your work, your voice and how you've grown it.
• Strong video skills. You can shoot clean footage on a phone, cut it together, add text, captions and music, and deliver something polished. Experience with CapCut, Premiere Pro or similar tools.
• A great eye for photos. You know how to make food look good: light, angle, composition and styling.
• Comfortable on camera. You can record a natural, engaging video of yourself with little prep, and you're good at putting other people at ease in front of a lens.
• You know the platforms. You understand how Facebook, Instagram, TikTok and YouTube differ, and what content performs on each.
• A sharp eye for detail. You notice the messy shelf behind your subject, the typo in the sale price, and the crooked sign. And you fix them.
• Self-directed and accountable. You take a project, figure out the steps, and finish it without being asked twice. You communicate honestly when something's going to slip.
• Outgoing and easy to work with.