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Multimedia Sales Executive (Commission Only)

PublishedPublished: 6/14/2022

Job Description

Job Description


Position Summary

CherryRoad Media is seeking a highly driven Multimedia Sales Executive to join our growing advertising and marketing sales team. In this revenue-driven role, you will develop customized print, digital, and multimedia advertising strategies that help local businesses grow their audience and brand awareness.

The Multimedia Sales Executive is responsible for meeting and exceeding assigned sales goals by cultivating strong client relationships, identifying new business opportunities, and delivering audience-focused marketing solutions that maximize customer return on investment (ROI) across CherryRoad Media’s full portfolio of products.

A Multimedia Sales Executive may be responsible for several newspapers and/or online publications. Compensation is in the form of a generous commission program that rewards high achievers.

Key Responsibilities:

  • Consistently meet or exceed print and digital advertising revenue targets within assigned territory.
  • Develop expert-level understanding of all CherryRoad Media advertising products, including print publications, digital platforms, branded content, and marketing services.
  • Prospect, present, and sell traditional and new and emerging non-traditional advertising solutions that support diversified revenue growth to new and existing advertisers.
  • Follow company sales processes, including Pipeline Management, Gap Analysis, lead tracking, and CRM documentation.
  • Conduct client needs assessments to recommend advertising tactics that provide measurable results.
  • Maintain regular in-person client engagement to strengthen relationships, promote retention and grow accounts.
  • Deliver exceptional customer service ensure long-term advertiser satisfaction and renewal.
  • Monitor market trends, competitive activity, and territory performance, communicating insights and revenue forecasts to management in a timely and accurate manner.
  • Represent CherryRoad Media with professionalism, integrity, and ethical business practices at all times.


Required Knowledges, Skills, and Abilities:

  • Knowledge of competitive media landscape; use for new business development and sales analysis
  • Ability to prospect new business via cold calling and other prospecting techniques including social media where applicable
  • Highly motivated, self-starting individual with initiative and drive to succeed
  • Ability to close new business and exceed sales targets
  • Successful track record of pushing past rejection and achieving results
  • Strong verbal and written communication skills with the ability to build and deliver effective presentations
  • Strong networking and community involvement skills
  • Eagerness to learn, continually seeking to improve sales skills
  • Strong time management and follow up abilities
  • Strong organization skills with attention for detail
  • Computer and software experience with MS Office programs including Excel, PowerPoint, and Word
  • Must possess a valid state driver’s license and/or reliable transportation


Education & Experience:

  • Bachelor’s Degree in Sales, Marketing or Business preferred; or equivalent work experience in media related business
  • Minimum of one year sales experience, preferably in outside sales
  • Prior experience in digital marketing sales highly desirable


Working Conditions and Physical Requirements:

  • Work performed in a mixed environment of office, remote, and community-based settings.
  • Regular in-person meetings at client business locations.
  • Frequent local travel is required within assigned territory.
  • Periodic attendance at community events, trade shows, or business functions.
  • Flexibility required for occasional early mornings, evenings, or weekends based on client or event needs.
  • Ability to sit, stand, walk, and drive for extended periods.
  • Frequent use of computer, mobile devices, and office equipment.
  • Ability to lift up to 20 lbs. for transporting marketing materials and equipment.
  • Must be able to travel daily within the community.


Disclaimer:

This job description is not intended to be an exhaustive list of all responsibilities, duties, or qualifications associated with this role. Management may modify or assign additional tasks as business needs evolve.

Benefits:

Commission Only employees are eligible to participate in CherryRoad's 401(k) plan.

CherryRoad is an Equal Opportunity Employer. We consider all qualified applicants without regard to legally protected characteristics, including race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected category under federal, state, or local law.




REGARDING COMPENSATION: This position is compensated solely through commissions earned from advertising sales. Because earnings are directly tied to individual sales results, the amount of time devoted to sales activities, and market conditions, commission income will vary. Individuals in this role have historically earned approximately $20,000 to $60,000 annually in commissions; however, this range is provided for illustrative purposes only and is not a guarantee of future earnings. Actual commissions may be higher or lower based on individual performance and business conditions.

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