Growth Manager (Paid Acquisition and Media Buying)
Job Description
About us
\n
We're a US ag-tech company. We manufacture InteliGel, a patented delivery platform and an inert carrier for other inputs. It goes into the soil at planting, holds water in the root zone and releases it as the soil dries, addressing water scarcity, nitrogen efficiency and soil erosion. It has been through multi-year field trials with research farms across the Midwest and West.
\n
\n
About the role
\n
\n
We’re looking for a hands-on Growth Manager to own our growth from first click to qualified opportunity. You’ll lead paid acquisition across Meta, Google and YouTube, own the full funnel from tracking and landing pages to booking flows and follow-up, and run experiments to find what scales.
\n
\n
Much of your focus will be on investor and capital-raise campaigns in a regulated environment. You’ll work with our creative team, developer, GoHighLevel specialist and external partners, and report weekly on the numbers that matter. If you love owning results and building funnels that convert, we’d love to hear from you.
\n
\n
What you’ll do
\n
\n
Media buying
\n
\n
- \n
- Plan, launch and manage paid campaigns across Meta, Google, YouTube and new channels as we grow
- Own the budget: track performance daily and move spend toward what works
- Build and test audiences, offers and creative angles
- Brief designers, video editors and copywriters on the creative we need to test next
\n
\n
\n
\n
\n
\n
Funnels and tracking
\n
\n
- \n
- Own our ad accounts, Business Manager, pixels, conversion tracking and UTM setup, and keep them healthy and compliant with platform policies
- Own the process of building and improving landing pages, forms and booking flows: define what each page needs, brief and guide our developer, and review the result before launch
- Work with our GoHighLevel specialist on automations, email and SMS follow-up
- Own the technical setup of every campaign launch, from tracking to follow-up flows
\n
\n
\n
\n
\n
\n
Growth
\n
\n
- \n
- Own the full funnel from first click to booked call, show-up and qualified opportunity, and find where it breaks
- Plan and run experiments, decide what to scale and what to stop
- Work with external agencies and freelancers and hold them to clear targets
- Report weekly on cost per lead, cost per booked call, cost per qualified opportunity, return on ad spend and lead quality, with clear recommendations
\n
\n
\n
\n
\n
\n
What we’re looking for
\n
\n
- \n
- 6+ years of hands-on media buying or performance marketing, managing real budgets
- Proven experience running investor marketing or capital-raise campaigns, in a regulated environment where ads and claims go through approval
- Hands-on experience with GoHighLevel: pipelines, automations, forms and booking flows
- Expert in Meta Ads Manager and Google Ads, including account structure, policy reviews and restricted accounts
- Strong technical skills: pixels, conversion APIs, UTMs and CRM automations
- Experience briefing developers and designers on landing pages and conversion improvements
- A track record of lowering cost per lead or cost per acquisition and scaling spend profitably, with numbers to show it
- Experience owning a full funnel, not just the ads
- Clear written and spoken English
- Able to work with overlap with US business hours
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
Nice to have
\n
\n
- \n
- Experience with LinkedIn Ads and Reddit Ads
- Experience marketing to farmers, growers or agricultural audiences
\n
\n