Job Description
Client Overview: Our client is a fast-growing beauty and personal care company who is bringing together a portfolio of well-established consumer brands and building their next chapter.
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**The role is hybrid in Hackensack, New Jersey
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Role Overview: The team is looking for a Social Media Manager to help shape social and creator strategies across a portfolio of beauty and skincare brands. This role is ideal for a social-first, digitally savvy marketer who understands what makes content resonate, knows how to build authentic creator relationships, and can move quickly in a fast-paced environment. You’ll play a key role in developing influencer partnerships, growing online communities, identifying cultural trends, and bringing creative ideas to life across social platforms.
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Social Media Manager Responsibilities:
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- Partner with leadership to develop and execute social media and influencer strategies aligned with campaigns, seasonal moments, and always-on content.
- Collaborate with creative and content teams to develop monthly content calendars and identify emerging social trends.
- Leverage UGC, fan content, gifting, and experiential activations to strengthen organic social presence.
- Manage and grow online communities through engagement, trend participation, and proactive outreach.
- Identify and connect with brand fans, skincare professionals, and beauty creators for ongoing gifting and content opportunities.
- Support paid partnerships, gifting and seeding programs, affiliate initiatives, and experiential activations.
- Manage relationships with influencer agencies, talent managers, and creator platforms.
- Ensure influencer content follows applicable disclosure and regulatory requirements.
- Partner with cross-functional teams and media partners to amplify creator content.
- Analyze campaign performance, identify insights, and recommend opportunities for optimization.
- Monitor creator content and social trends to inform future campaigns and creative strategies.
- Support overall influencer and consumer engagement budget tracking.
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Social Media Manager Qualifications:
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- 4-5 years of experience in social media management ideally within beauty, skincare, or consumer products.
- Passionate and highly knowledgeable about social media and emerging digital trends.
- Experience with influencer management platforms such as CreatorIQ or Traackr.
- Strong understanding of TikTok, Instagram, Facebook, Pinterest, YouTube, Snapchat, and other major social platforms from a brand perspective.
- Experience with social planning and analytics platforms such as Dash Hudson or Sprout Social.
- Strong working knowledge of Excel.
- Digital-first mindset with the ability to adapt brand voice across platforms.
- Strong organizational, analytical, communication, and relationship-building skills.
- Ability to turn data and cultural insights into actionable recommendations.
- Comfortable working quickly and collaboratively in a fast-paced, entrepreneurial environment.
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