Job Description
Social Media Manager & Content Creator\n
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Location: Valley Stream, NY
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Schedule: 4 days per week in office
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Salary: $75,000 per year
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About Twillory\n
Twillory makes clothes that feel like nothing: dress shirts, suits, blazers, polos and pants built from breathable, stretchy performance fabric. We started in menswear, and this month we're launching our first women's line. You'll be building content for both from day one.
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We sell mostly online, have two stores in the New York area, and we're growing fast. We want our social to look like it.
The role\n
We're hiring someone who lives on social and can make content that doesn't look like an ad. You'll come up with the idea, shoot it, edit it yourself and post it. No waiting on an agency or an editor.
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You'll own Twillory's organic presence on Instagram and TikTok, and the content you make will also run as paid ads. If a video works organically, we'll put money behind it. You'll work closely with our creative and paid media team.
What you'll do\n
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- Make content every week. Shoot and edit short-form video (Reels, TikToks, Stories) and photo posts that feel native to the feed: styling videos, try-ons, day-in-the-life, trends, street interviews, behind the scenes in our stores and studio.
- Edit it yourself. Take raw footage to a finished post in CapCut, Premiere or similar. Cuts, captions, sound, pacing, text on screen.
- Run our accounts. Plan and keep the content calendar, post consistently, write captions, and handle comments and DMs with personality.
- Know what's happening on social. Spot trends, sounds and formats early and turn them into Twillory content the same week, not the next month.
- Show the clothes looking good. Different outfits, different places, real guys. Make a dress shirt look as cool on your feed as it does on a person.
- Feed our ads. Hand off your best organic content for paid, and make variations (new hooks, new openings) when something works.
- Work with creators. Help brief and direct UGC creators and influencers, and get on camera yourself when it helps.
- Learn from the numbers. Track views, saves, shares, follower growth and watch time. Double down on what's working and kill what isn't.
- Cover launches and moments. New products, sales, store events and the women's line launch.
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Who you are\n
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- You're on TikTok and Instagram more than anyone you know, and you can explain why a video blew up.
- You have a portfolio of content you shot and edited yourself: a personal account, a brand you've worked with, or both. We want to see it.
- You edit fast and well. You don't need someone else to finish your videos.
- You've grown an account, or a piece of content, and can tell us how.
- You're comfortable with a phone, a ring light and a mic, and you know how to make good lighting out of a window.
- You care about style and have taste. You know what looks cool and what looks like a catalog.
- You're comfortable on camera and comfortable directing other people on camera.
- You move quickly, take feedback well, and can manage your own calendar without being chased.
- 2–3 years making social content for a brand, creator or agency, or the equivalent body of your own work.
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Bonus points\n
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- Fashion, menswear or DTC ecommerce experience
- You've made content that ran as a paid ad and know what makes an ad stop the scroll
- Photography skills
- Experience working with UGC creators or influencers
- Comfortable with Adobe Premiere, After Effects or Lightroom on top of CapCut
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How to apply\n
Send your resume and links to 3–5 pieces of content you shot and edited yourself. Tell us in a sentence or two which one performed best and why you think it worked.