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Digital Marketing Manager - CMS Migration

PublishedPublished: 6/14/2022

Job Description

Job Description

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Daily Responsibilities

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You will step into a team that manages paid media, an external website, corporate email strategy (Marketo), and corporate/executive social media. Your primary mandate is twofold: provide high-level oversight and leadership support to the existing team, and serve as the driving force behind our CMS migration — a project that is in its early stages and needs an experienced leader to build momentum and structure.

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What Does Success Look Like?

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  • The CMS migration has a clear, structured roadmap with defined phases, owners, and timelines — and the team is executing against it with confidence.
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  • The platform evaluation is grounded in documented business requirements and team capability assessment, not vendor preference alone.
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  • A content audit and site cleanup plan is underway, with clear criteria for what gets migrated, revised, or retired.
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  • The digital marketing team is functioning effectively — approvals are moving, stakeholders are engaged, and the team feels supported and led.
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  • Marketing and Digital team alignment has measurably improved, with lightweight processes in place where gaps previously existed.
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  • All ongoing digital marketing programs (paid media, email, social) continue to run smoothly throughout the coverage period.
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Essential Program/Technology/Software Knowledge

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Strong understanding of both traditional and headless CMS platforms, with the ability to evaluate trade-offs between options like Adobe AEM, WordPress, and headless solutions (Contentful, Storyblok, Contentstack, dotCMS).

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Must-Have Skills, Experience, and Qualifications

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  • 7+ years of digital marketing experience, with at least 3 years in a leadership or management role.
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  • Demonstrated experience leading a CMS migration or major website platform transition from evaluation through execution.
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  • Experience leading content audits, site remediation, and content governance initiatives.
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  • Experience working with Marketo or comparable enterprise email marketing platforms.
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Nice-to-Have Skills and Experience

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  • Experience with headless CMS architecture and its implications for content teams.
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  • Familiarity with digital marketing in a B2B or corporate communications context.
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  • Change management experience, particularly in building process and governance where little exists.
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  • Experience stepping into interim or contract leadership roles and ramping quickly.
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Benefits:

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The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, paid parking/public transportation, (paid time , paid sick and safe time , hours of paid vacation time, weeks of paid parental leave, paid holidays annually - AS Applicable

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Pay Rate : $70/Hr - $80/Hr

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