Job Description
Title: Paid Media Specialist - (Ref: 198472)
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Location: Chicago, Illinois (Hybrid – 3 Days Onsite)
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Salary: $100,000–$115,000 Base + 10% Bonus
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Employment Type: Permanent
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The Opportunity
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Forsyth Barnes is partnering with an established, multimillion-dollar industrial distribution business to recruit two Paid Media Specialists as part of a strategic move to bring paid search operations in-house. With over $30 million in annual paid media spend, this is an opportunity to take ownership of large-scale Google Ads and Microsoft Advertising campaigns, working alongside an experienced digital marketing team to drive performance and commercial growth.
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Key Responsibilities - Paid Media Specialist (Paid Search)
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- Manage and optimise Google Ads and Microsoft Advertising (Bing) campaigns.
- Take ownership of Google Shopping campaigns, including product feeds and campaign performance.
- Execute paid search strategies across multiple e-commerce domains.
- Monitor ROAS, campaign efficiency and overall advertising performance.
- Collaborate with Paid Media Managers to transition agency-managed campaigns in-house.
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Key Requirements - Paid Media Specialist (Paid Search)
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- 5+ years' hands-on paid search experience, with advanced Google Ads and Microsoft Advertising expertise.
- Strong experience with Google Shopping, product feeds and campaign optimisation.
- Proven experience managing complex, high-budget paid search accounts.
- Background in industrial distribution, manufacturing, hardware, tools or product-led e-commerce preferred.
- Search Ads 360 (SA360) experience highly desirable.
- Google Analytics experience beneficial.
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What's on Offer
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- Competitive base salary + 10% annual bonus.
- Opportunity to manage campaigns within a $30M+ annual advertising operation.
- Significant ownership and influence as paid search transitions in-house.
- Healthcare benefits, 401(k) and 15 days PTO.
- Hybrid working arrangement (3 days onsite)
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