Content Creator

Published: 6/14/2022

Job Description

The role of a Content Creator is crucial in delivering and conveying a message of our team's specialty work, design capabilities, company culture, craftsmanship, relationships, and teamwork through multiple channels, including social media, video production, the website, and all other marketing channels. A successful Content Creator must be self-motivated, creative, and dynamic, all while maintaining a positive attitude when working with the team, trade partners, and clients.

You will be responsible for planning, shooting, editing, and delivering video and photos that are engaging and support our marketing and promotional efforts. The position requires creativity in producing visual content and the technical knowledge and aptitude to work with digital video and photography equipment.

Web knowledge is needed to facilitate posting produced videos to various digital channels and platforms. Types of videos range from project clips, full project episodes, testimonials, executive interviews, how-to product demonstrations, announcements, etc. Videos will be used in various media, including emails, websites, blogs, and social media sites.

The Content Creator must be an individual who thrives working independently in changing environments and has a strong ability and willingness to learn and grow. The individual must demonstrate ownership of their production schedule, communicate proactively, and consistently deliver high-quality work with minimal managerial intervention.

The Content Creator reports directly to the Marketing Director.

Key Responsibilities and Expectations

Maintain and represent company protocols, standards of quality, and uphold the company mission statement and core values.
Always represent the company in a cordial and positive manner, both on the job and in public.
Collaborate with coworkers for on-site filming of projects.
Communicate with clients and Project Managers regarding final photos and videos of completed projects.
Deliver completed videos and photos according to established production schedules and deadlines.
Plan, create, publish, and share new content, including original text, images, and video, that builds meaningful customer connections, increases brand awareness, and encourages community engagement.
Collaborate with Sales and Marketing teams to develop social media campaigns.
Attend recurring meetings to review marketing performance, content priorities, and growth opportunities.
Strategize with management on social media campaigns.
Submit ideas for upcoming video and photo shoots.
Monitor and maintain social media platforms.
Stay informed of social media algorithms, trends, and best practices across multiple platforms.
Interact with the public to support engagement and community relationships.
Analyze competitors' social content/performance and contribute findings to monthly reporting.
Research content trends and recommend opportunities for future content development.
Manage weekly production schedules to accommodate two days of on-site filming and three days of in-office editing, while balancing additional filming commitments and meetings.
Ensure the following week's social media content is fully prepared, reviewed, approved, and scheduled for publishing.
Maintain accurate production schedules, task statuses, and project documentation across multiple platforms.
Proactively communicate project progress, scheduling conflicts, potential delays, and proposed solutions to the Marketing Director before deadlines are affected.
Follow established production procedures and independently review all content for technical quality, accuracy, and brand alignment before submitting for managerial approval, incorporating feedback promptly and thoroughly.

Professional Skills & Requirements

Filming
Video production and editing
Social media marketing
Copywriting
Email marketing
Campaign strategy and development
Photography
Creative direction and on-camera talent direction
Writing skills
Social media analytics and performance reporting
Production scheduling and project management
Digital file organization and asset management
Basic knowledge of WordPress

Personal Requirements

Entrepreneurial with a self-starting personality
Ability to prioritize and manage multiple responsibilities simultaneously
Strong organizational skills
Ability to multitask and effectively execute in a fast-paced work environment
Detail-oriented with a focus on delivering high-quality results
Ability to work and communicate professionally and effectively with others at all levels of the organization
Ability to work independently with minimal oversight while maintaining accountability to management
Strong written and verbal communication skills, emphasizing clarity, conciseness, thoroughness, and proactive follow-through
Ability to identify problems, recommend solutions, and adapt to changing priorities
Willingness to accept feedback and continuously improve established processes

Design Team Collaboration

It is the responsibility of the Content Creator to collaborate closely with the Design department to plan, schedule, and execute all content initiatives, including episodic video series, both in-office and on-site, podcast recordings, and ongoing social media content.

Maintain a positive, team-oriented working relationship with the Design department.
Coordinate filming schedules with designers to capture project walkthroughs, design concepts, educational content, and behind-the-scenes material in alignment with marketing calendars and campaign timelines.
Develop and manage content production timelines, ensuring all shoots, recordings, and deliverables remain organized and on schedule.
Prepare filming outlines, scripts, shot lists, and content objectives before each shoot to maximize efficiency and content quality. Communicate these materials to participating Design team members.
Collaborate with the Design team to review recorded content for accuracy, brand alignment, and educational value before publishing.

Production Team Collaboration

The Content Creator will work closely with the Production department to plan, schedule, and execute filming for full-length project episodes, construction progress documentation, and educational on-site content from initial build phases through project completion.

Maintain a positive, team-oriented working relationship with the Production department, including the office staff, field staff, and trade partners.
Coordinate filming schedules with Project Managers to capture key construction milestones, progress updates, and completed project walkthroughs in alignment with content calendars and campaign timelines.
Develop shoot overviews, filming objectives, and on-site shot lists prior to each visit to ensure efficient use of time and clear content goals. Communicate these materials with participating Production team members.
Provide on-site and in-studio direction during filming to guide pacing, clarity, brand alignment, and content quality.
Communicate directly with field team members and trade partners to request on-screen explanations of construction processes, craftsmanship details, and project progress for educational and storytelling purposes.
Maintain ongoing coordination with the Chief Production Officer and Project Manager to ensure filming activities support job site efficiency, safety protocols, and project timelines.
Conduct on-site filming as needed while maintaining proactive scheduling communication with the project's Project Manager.
Ensure all client privacy permissions, safety requirements, and site readiness protocols are followed before and during all filming activities.
Collaborate with internal teams to review captured footage for accuracy, professionalism, and alignment with brand standards prior to editing and publishing.

Sales Team Collaboration

It is the responsibility of the Content Creator to collaborate closely with the Sales department to plan, schedule, and execute filming for event promotions, advertising campaigns, and ongoing podcast production.

Maintain a positive, team-oriented working relationship with the Sales department.
Coordinate filming schedules with Sales team members to support promotional content for seminars, community events, and company initiatives, as well as recurring podcast recordings.
Lead content ideation and planning while incorporating topic suggestions derived from common client questions and Sales feedback.
Develop scripts, shot lists, filming overviews, and content objectives for all Sales-led content to ensure clear messaging and efficient production workflows. Communicate these materials to participating Sales team members.
Provide on-site and in-studio direction during filming to guide pacing, clarity, brand alignment, and content quality.
Feature Sales team members as on-camera hosts and subject matter contributors to deliver educational and engaging content aligned with company goals.

General

Manage the organization, maintenance, inventory tracking, charging, storage, and overall care of all camera equipment, audio gear, lighting, SD cards, and filming accessories.
Monitor equipment condition and performance, report damaged or missing items, and source replacement or upgraded equipment as needed by providing product links, pricing, and recommendations to the Marketing Director for purchasing and budget management.
Maintain organized SD cards and storage media, ensuring footage is routinely transferred, verified, backed up, and properly filed before storage media is cleared or reused.
Oversee the collection, organization, and consistent uploading of all filmed content into Google Drive, ensuring proper labeling, filing structure, and version control for ongoing marketing use.
Communicate professionally with homeowners to coordinate final photography sessions, video shoots, and on-site filming schedules in alignment with project completion timelines.
Send filming confirmations, follow-up reminders, and scheduling updates to ensure smooth coordination and preparedness for all homeowner-facing content capture.
Provide homeowners with brief filming overviews, including expectations and guidance for testimonial videos when requested from select clients.
Manage testimonial outreach communication in a respectful, timely, and brand-aligned manner to support client experience and content quality.
Film end-of-project celebrations for use across social media content, long-form project videos, and marketing campaigns.
Attend sponsored events, trade shows, and other company-sponsored functions as needed to capture photo and video content for marketing and promotional purposes.
Participate in content review meetings and post-campaign evaluations to assess performance, workflow efficiency, and opportunities for improvement.
Provide updates on content progress, upcoming filming schedules, resource needs, and potential conflicts during meetings and in written communication on project management software.
Provide weekly progress updates to Marketing and Production, and formal monthly reporting to Marketing and Sales.
Prepare monthly social media reports that include performance data, engagement trends, audience insights, competitor observations, and actionable recommendations for future content development.
Coordinate content publishing and distribution across platforms, including social media, website resources, podcast channels, email campaigns, and event promotions.
Ensure all general content operations align with brand standards, timelines, and internal processes across departments.

Mission Statement

"As a company centered around family, our focus is to be fully committed to our relationships with our clients through teamwork, integrity, concise planning, and quality craftsmanship."

\nCompany Description

We are a local, family-owned, award-winning firm that specializes in design, residential remodeling, new construction, and various building projects. Our projects vary in size and scope, but all of our clients go through our strategic design-build process, and we pride ourselves on our team.