Digital Marketing Specialist

Published: 6/14/2022

Job Description

Wieser Concrete Products, Inc. is a manufacturer of precast products for agriculture, commercial, highway, and underground applications. Wieser Trucking Inc supports Wieser Concrete by hauling and placing many of the manufactured items like tanks, retaining walls and other custom products all over the USA.

Founded in 1965 by Joseph H. Wieser, Wieser Concrete Products, Inc. started its manufacturing operations near Maiden Rock, WI. Since that time, the company has grown from a single employee over 200 team members. The growth of this family-owned business has come from the production of high-quality products coupled with exceptional customer service. Wieser Concrete Products, Inc. is well known in North America as a supplier of precast concrete products throughout the entire United States as well as parts of Canada and Mexico.

Over the years, the market demand has resulted in Wieser Concrete Products, Inc. developing additional manufacturing facilities in Menomonie and Portage, WI; Roxana, IL; Rosemount, MN; Norton Shores, MI: and distribution sites in Spooner and Weston, WI and Jordan, MN.

Wieser Concrete Products Inc. | Precast Concrete Specialists

Benefits:

Competitive wages
Paid time off
401k with employer match
Profit sharing
High deductible medical insurance and employer health savings account contribution
Supplemental voluntary dental, vision, accident, hospital, life, disability, critical illness insurance
Employee Assistance Program

Digital Marketing Specialist Job Summary

We are seeking a motivated, creative digital marketing specialist to join our organization. The position is in-person, not online or hybrid. You will be required to work in the office. In this position, you will provide input for and implement marketing strategies and monitor trends that indicate the need for new products and services. You will be responsible for all marketing digital activities to include web, social, digital advertisements, and internal marketing.

Digital Marketing Specialist Duties and Responsibilities

Provide input to and execute marketing strategies that align with company goals
Manage website updates and search engine optimization
Create scheduled digital marketing content for social media and website distribution
Film, edit and produce marketing videos
Support sales team with up-to-date and aligned marketing materials
Travel to jobsites, production facilities, and events to capture content
Plan and support promotional and awareness campaigns (internally and externally)
Develop, distribute, and manage all online campaigns
Develop and execute plan to monitor, track, and document marketing results

Digital Marketing Specialist Requirements and Qualifications

Bachelor's degree in communications, marketing, advertising, sales, or related field
3-5 years of previous experience as a marketing manager, social media manager, strategist, graphic design, or related marketing experience
Proficient in video editing software (Adobe Premiere)
Proficient computer skills (Canva and Microsoft Office Suite)
Proficient in professional social media account management and promotion
Excellent written and verbal communication skills
Solid understanding of effective marketing strategies, materials, and channels
Ability to manage numerous concurrent projects
Digital design and content development skills required

Wieser Concrete Products is proud to be an Equal Opportunity Employer. We value diversity and are committed to maintaining a workplace where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to any status protected by applicable law.