Job Description
Position Overview
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A global, reputable law firm is seeking a Marketing & Business Development Specialist to lead M&BD efforts for the global Transportation & Logistics (T&L) sector and support the global Automotive & Mobility (A&M) sector.
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In this role, you will partner closely with global and local M&BD teams, sector heads, leadership, and key lawyers to develop and execute strategic marketing and business development initiatives that drive client engagement, enhance market positioning, and support long-term growth across the sectors and their aligned practice areas.
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Key Responsibilities
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Leadership & Strategic Planning
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- Partner with sector leadership, M&BD colleagues, and other key stakeholders to develop and execute global strategies that align with firmwide objectives and strengthen the firm's position in the T&L and A&M sectors.
- Lead and support the development of annual business plans for the T&L and A&M sectors, ensuring effective implementation and alignment with broader global sector strategies.
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Marketing Campaigns, Profile Raising & Thought Leadership
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- Plan, develop, and execute integrated marketing and communications initiatives, including client seminars and events, continuing legal education (CLE) programs, client-facing materials, conference participation, and digital content across web and social media channels.
- Lead the preparation and coordination of directory submissions and award applications to enhance the sectors' visibility and recognition in relevant rankings and publications.
- Coordinate contributions to sector-specific thought leadership initiatives and publications.
- Collaborate with the Public Relations team to develop and implement profile-raising strategies for the sectors and individual partners.
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Events & Sponsorships
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- Plan and execute client seminars, webinars, and other marketing events, overseeing event materials, vendor selection, client communications, logistics, and post-event reporting.
- Evaluate and manage sponsorship opportunities, including negotiating agreements and coordinating participation, to maximize value and return on investment.
- Build and maintain relationships with relevant industry associations, leveraging sponsorships and partnerships to strengthen client engagement and expand the firm's market presence.
- Work with sector heads and leadership to plan internal meetings, retreats, and educational sessions that strengthen sector knowledge and collaboration.
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Pitching, Targeting & New Business Development
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- Lead pitch strategy for the T&L sector, aligning initiatives with the firm's sales transformation objectives and global pitch coordination efforts.
- Develop, coordinate, and manage responses to requests for proposals (RFPs), pitches, and other business development opportunities, ensuring submissions are tailored to client needs and sector priorities.
- Develop and maintain a suite of targeting and business development materials, including standard credentials documents, to support client development and new business generation.
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Qualifications
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Skills & Competencies
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- Demonstrated ability to independently manage and execute marketing campaigns and business development projects from inception through completion.
- Strong client service orientation, with excellent communication, relationship-building, and stakeholder engagement skills.
- Strong project management and organizational skills, with the ability to manage multiple priorities while maintaining exceptional attention to detail.
- Proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint.
- Familiarity with the firm's AI tools and a willingness to incorporate them into workflows to improve efficiency and effectiveness.
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Education & Experience
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- A minimum of five years of relevant marketing and business development experience, preferably within a law firm or professional services environment.
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