Lead Audience Strategy Analyst for Web, Media and Email

Published: 6/14/2022

Job DescriptionTitle: Lead Audience Strategy Analyst for Web, Media and Email
Location: Miami, FL (4 days onsite)
Type: 6 months plus

Notes

They want someone with experience performing either strategic digital analysis, financial analysis or business intelligence/marketing analytics highly preferred
Experience analyzing consumer behavior and optimization of consumer experiences
Audience Creation experience related to web, media and email
5 years of experience customer focused Data analysis with strong with SQL
needs to be strong at A/B testing.
- Use data exploration to guide A/B testing recommendations for future segmentation and personalization strategies.
- Analyze the results of any A/B tests using statistical methods to determine statistical significance and identify trends and patterns in the data
The overall goal is to drive strong customer engagement through relevant, personalized content in our digital marketing efforts. In this role, you will develop a deep understanding of who our customers are and how to meet their needs to help drive incremental direct business.
Data modeling - will not be building it but needs experience on how to use it
Use data analysis tools, such as Excel and Power BI
Strong SQL based programming to manipulate and analyze data for use in Databricks and/or Oracle
Conduct end-to-end exploratory data analysis for large data sets from a wide range of data sources, and define data parameters according to ETL logic
Experience in travel/leisure hospitality preferred
Experience with email marketing preferred