Head of Growth (Remote, Full-Time Contractor)

Job Description

Job DescriptionHead of Growth (Remote, Full-Time Contractor) Job description

We're a fast-scaling 8-figure K-beauty DTC skincare brand spending 7 figures a month on Meta. We need a Head of Growth who owns revenue. Leadership sets the target (e.g., $10M/month); you own the plan, the team, and the spend to hit it.

North star: revenue

Scope of work/deliverables

• Revenue: own the monthly revenue target and the plan to hit it
• Paid acquisition: own all paid spend, starting with Meta: budgets, targets (CAC, MER, ROAS), and the media buyers and agencies running it
• New channels: launch and scale new channels, including Google Demand Gen and native (Taboola, Outbrain, NewsBreak and similar)
• New products: scale new SKUs and product lines through acquisition, from launch to scale
• Team leadership: oversee three departments:
• • Creative: strategists and editors producing ads
  • CRO: landing pages, funnels, AOV, testing
  • Retention: email, SMS, subscriptions, LTV
• Reporting: weekly growth report and monthly revenue review with leadership

KPIs you own

• Monthly revenue vs. target
• Total ad spend and spend by channel
• Blended MER, new-customer CAC and contribution margin
• Revenue from new channels and new SKUs
• Department KPIs rolled up: creative win rate, RPV, LTV and churn

Requirements

• In-house growth leadership at a DTC e-commerce brand doing $10M+/year
• Has owned a revenue number and scaled paid acquisition, with Meta as the core channel
• Has launched and scaled at least one channel beyond Meta (Google, native or similar)
• Has managed creative, CRO and retention teams, or leaders of those teams
• Strong direct-response instincts: angles, offers, funnels
• Data-driven: lives in contribution margin, MER and cohort data
• Nice to have: beauty, skincare or wellness; experience selling to women 40+

Expectations

• First 30 days: audit acquisition, creative, CRO and retention; set baseline numbers; present a plan to hit the revenue target
• First 60 days: department goals set and tracked; first new channel in testing
• First 90 days: revenue trending toward target; a new channel or SKU scaling profitably
• Weekly report every Monday: revenue vs. target, spend, MER, department KPIs, next week's priorities
• At least 4 hours daily overlap with US Eastern time
• 30-day trial period

Compensation

• 10,000–20,000/month, based on experience
• Opportunity for a profit split based on performance

READ BEFORE YOU HIT "APPLY"

- A 3–5 minute Loom on your biggest growth win: the revenue you scaled, how you did it, and what you personally owned (with numbers)

- Your current or most recent brand, its approximate annual revenue, and monthly ad spend you managed