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Director of Marketing

PublishedPublished: 6/14/2022

Job Description

Job Description

ASPEN HOSPITALITY GROUP

Director of Marketing

Fort Worth, Texas · Onsite · Full-Time

Department

Marketing

Reports To

Carlos Solorzano Smith, Founder & Managing Partner

Location

Fort Worth, TX — Onsite

Employment Type

Full-Time, Exempt

Salary Range

$120,000 – $140,000 annually (commensurate with experience)

Portfolio Size

7 concepts + service lines

ABOUT ASPEN HOSPITALITY GROUP

Aspen Hospitality Group (AHG) is a restaurant partnership dedicated to offering dining experiences that are as incomparable and enduring as the town that bears its name. Founded and led by Managing Partner Carlos Solorzano Smith, AHG operates a growing portfolio of acclaimed concepts in Aspen, Colorado — and is actively expanding into Fort Worth, Texas. The organization's reach extends beyond restaurant walls through its Events & Catering service line, AHG Wine Club, and new concepts currently in development.

AHG CONCEPT PORTFOLIO

The Director of Marketing will manage marketing across the full AHG family of brands:

Concept

Category

Market(s)

Acquolina

Trattoria, Pizzeria & Bar

Aspen, CO · Fort Worth, TX (Coming Soon)

Duemani

Contemporary Coastal Mediterranean

Aspen, CO

Angelo's

Upscale Northern Italian

Aspen, CO

Red Fox Froyo

Self-Serve Frozen Yogurt

Aspen, CO

AHG Events & Catering

Catering & Private Events

Aspen, CO & Beyond

AHG Wine Club

Direct-to-Consumer Wine Program

Multi-market

Japanese Steakhouse (TBD)

New Concept — Coming Soon

Fort Worth, TX

POSITION SUMMARY

The Director of Marketing is a strategic and hands-on leader responsible for building and executing AHG's marketing vision across the full portfolio — restaurants, service lines, and incoming Fort Worth concepts. This is a single-person internal department, supported by an established suite of outside vendor partners for SEO, web development, organic social media, and public relations. The ideal candidate is equally comfortable setting high-level strategy and rolling up their sleeves to produce creative assets. This is a full-time, onsite position based in Fort Worth, Texas.

KEY RESPONSIBILITIES

Brand Strategy & Marketing Planning

  • Develop and implement annual marketing plans for all AHG concepts and service lines, ensuring each brand maintains a distinct identity and voice.
  • Build cohesive multi-channel strategies spanning digital, print, social, PR, and in-venue touchpoints across both Aspen and Fort Worth markets.
  • Lead marketing support for the Fort Worth launch of Acquolina and the new Japanese Steakhouse concept, from pre-opening through grand opening and beyond.
  • Set KPIs, track performance, and present results to the Managing Partner on a regular cadence.
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