Senior Director, Partnership Activation LALIGA North America
Job Description
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Title: Senior Director, Partnership Activation LALIGA North America
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Location: New York City
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Overview
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LALIGA North America is a joint venture between LALIGA, Spain’s top-flight soccer competition, and Relevent Sports, a multinational media, sports and entertainment group, focused on promoting soccer in the U.S. and Canada and fuelling the league’s growth in the region through multi-platform content, consumer activations, grassroots soccer initiatives, exhibition matches, and more.
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LALIGA North America is searching for a Senior Director of Partnership Activation. The role is an important member of LALIGA North America’s partnerships team, who will work hand in hand with brand partners, and support with partner relationships and activations.
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Main Responsibilities
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Partnership Activation & Execution
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· Coordinate and implement partnership activation deliverables in alignment with contractual requirements and approved plans.
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· Support event planning and on-site execution, ensuring activities remain within established timelines and budgets.
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· Compile activation reports and collect event data for internal and partner use.
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· Serve as day-to-day operational contact for assigned partners.
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Cross-Functional Coordination
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· Facilitate communication across internal departments (Marketing Partnerships, Operations, Events, Finance, Legal, etc.) to support activation delivery.
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· Track project timelines and monitor completion of deliverables within approved scope.
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· Escalate strategic or financial matters to senior leadership when appropriate.
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Partner Support
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· Assist with activation efforts for designated priority partners under leadership guidance.
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· Participate in partner meetings and support fulfilment of contractual benefits.
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Project & Workflow Support
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· Provide coordination support to junior team members on assigned projects.
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· Monitor project progress and provide status updates to leadership.
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· Provide input into staffing decisions and performance evaluations
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Financial & Planning Support
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· Track expenses against pre-approved budgets.
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· Assist with financial reporting and reconciliation processes.
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· Provide data inputs for annual planning and forecasting activities.
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· Budget approvals and financial decisions remain with senior leadership.
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Desired Skills & Qualifications
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Business and Administration, Marketing, Communications or a related field, plus a Master of Business Administration, Marketing, Sports or Event Management or a related field. Three years of experience in marketing, partnerships, events, or account coordination, supporting activations, managing partner communication, coordinating teams, and tracking budgets and timelines. Sports marketing and North American knowledge. Understanding of the sports and soccer landscape in the US, and how to position a European league locally. Sponsorship activation & brand integration (events, digital, grassroots, etc.). Mandatory fluent in English and Spanish.
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Compensation
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- Salary: $168,314
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