Vice President, CrowdConnect Live & Sponsorship Revenue
Job Description
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Job Title: Vice President, CrowdConnect Live & Sponsorship Revenue
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The Company:
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A tech-driven leader in sports media and marketing, Cast Iron Media is weaving brands into the tapestry of live sports and entertainment. Leveraging our unrivaled access to premium in-game inventory through league, team, and rightsholder partnerships, we deploy our state-of-the-art live sports media-buying platform for Connected TV and skillfully orchestrate in-venue branding campaigns across all major sports.
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The Role:
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The Vice President, CrowdConnect Live & Sponsorship Revenue will own and grow this line of business. CrowdConnect Live is Cast Iron’s multi-market offering of in-stadium out-of-home media and experiential activations in and around stadiums. Our sponsorship business creates and executes programs that let brand partners immerse themselves in the assets of leading sports rightsholders.
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This leader will set annual and multi-year strategy, drive new business with brands and agencies, retain and grow existing accounts, and build integrated programs that connect brands with fans at their points of passion. The ideal candidate brings deep brand and agency relationships, expertise in the sports, DOOH, and sponsorship marketplaces, an entrepreneurial approach, and a proven record of cross-functional leadership
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Key Responsibilities:
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● Annual/Multi-Year Business Strategy:
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○ Set annual and multi-year strategies, revenue goals and gameplans for CrowdConnect Live and Sponsorship that align with the company’s long-term business objectives.
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○ Align with CCL team, RevOps and Marketing on product, packaging and pricing direction for in-venue DOOH, experiential and sponsorship offerings.
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● Brand & Agency Revenue Generation:
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○ Prospect, pitch and close new business, leveraging existing relationships with brand
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marketers, media agencies, and sports, entertainment and experiential marketing agencies. ○ Lead high-value negotiations and grow renewal and upsell business with existing brand partners.
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● Sponsorship Development:
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○ Frame and package sponsorship opportunities that immerse brand partners in rightsholder assets, including marks and logos, category designations, signage, hospitality, content and activation rights. Include streaming media within when possible to expand reach and deal size.
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○ Build integrated programs that pair sponsorship rights with CrowdConnect Live and
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SportStream Live media.
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● CrowdConnect Live (DOOH & Experiential):
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○ Drive revenue across in-stadium digital networks, scoreboard and LED signage, TV-visible signage, and in/around-stadium experiential activations.
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○ Identify opportunities to expand venue footprint, inventory and audience measurement to strengthen Cast Iron’s GTM.
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● Revenue Pipeline/Forecast:
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○ Build and manage a healthy pipeline; develop and maintain revenue forecasting models. ○ Track key performance indicators (KPIs) and shape reports for leadership.
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○ Provide actionable insights to drive revenue growth and sales performance.
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● Cross-Functional Collaboration:
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○ Work closely with media sales, partnerships, marketing, finance and operations to align revenue and margin goals and deliver seamless, cross-platform programs.
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○ Ensure clean handoff from sale to execution, with post-campaign recaps that demonstrate value and drive renewal.
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● Roadmap/Growth Needs:
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○ Bring an entrepreneurial lens to new products, formats, venues and partnerships that can accelerate CrowdConnect Live and Sponsorship revenue.
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○ Identify investment/tech-focused opportunities on behalf of Cast Iron, such as programmatic DOOH and measurement solutions.
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Qualifications:
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● Bachelor’s degree in Business, Marketing, Communications, or related field.
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● 12+ years of sponsorship, DOOH and/or sports media sales experience with a proven track record of driving measurable success (e.g. revenue growth, customer renewal, relationship building).
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● Established network of senior brand and agency contacts, with the ability to open doors and close large, multi-asset deals.
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● Strong understanding of the DOOH/OOH ecosystem, including place-based venue networks, audience measurement and programmatic buying.
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● Strong understanding of sports sponsorship, including rights packaging, asset valuation, category exclusivity, activation and sponsorship ROI.
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● Preferred skill sets to include the following:
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○ Experience at a league, conference, team, rightsholder, sports marketing agency or DOOH network
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○ Track record of structuring multi-year, multi-asset sponsorship agreements
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○ Familiarity with experiential production, sampling and fan engagement programs
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● Entrepreneurial mindset: comfortable building products, processes and teams in a growth-stage environment.
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● Experience, and success, in setting annual and multi-year revenue strategy plans and executing ● Experience in, and ability to manage:
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○ Ratecards and sponsorship asset valuation
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○ Pipeline and forecast reports
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○ Business Intelligence: data reporting and analysis.
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● Ability to partner and collaborate with sales, partnerships, operations, technology and finance leadership to build scalable processes, approach.
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● Excellent communication, negotiation and presentation skills with the ability to influence and drive positive outcomes at the C-suite level.
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Why Join Us?
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● Opportunity to lead and scale a growing line of business
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● Collaborative and dynamic work culture
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● Competitive salary and benefits package
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● Career development opportunities in the evolving media industry
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This is a remote full-time position reporting to the Chief Revenue Officer; travel to home office, client, rightsholder and venue destinations required.
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At Cast Iron Media, we strive to emphasize the importance of a team-oriented culture and a company we're proud to be a part of. We maintain and build a company of passionate, energetic, and optimistic teammates who can easily engage in an environment fostering connection, collaboration, and community. We value those who care about the success of their colleagues and the whole Cast Iron Media team.
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We are an equal opportunity employer committed to building a diverse, inclusive, and equitable workplace. We believe that diverse perspectives strengthen our teams and our work, and we welcome applicants from all backgrounds and experiences. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic.
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Base Salary Range: $180-$200k
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Title and actual compensation packages are determined based on several factors, including but not limited to experience, skill set, qualifications, education and market considerations. In addition to compensation, this role offers a comprehensive benefits package, including health coverage, retirement savings, and unlimited paid time off.
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How to Apply:
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Interested candidates should apply via Careers at Castiron.media
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