Job Description
Job Title : Media Director
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Location : New York, NY 10001 (Hybrid)
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Duration : 07 Months
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Shift Details : Hybrid
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Specific Skills : Paid Media Strategy/Digital Media Planning & Buying/Campaign Management & Optimization
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/Media Analytics & Performance Marketing/Media Agency Management/Budget & P&L Management/First-Party (1P) Data & Audience Targeting/Consumer Insights & Audience Segmentation
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Job Description:
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Senior Paid Media Leadership: 8–10+ years of progressive experience in paid media, ideally at a Senior Manager/Director level, with proven expertise leading multi-channel media strategies, campaign execution, optimization, and reporting.
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Advanced Analytics & Measurement: Strong analytical skills with experience working with large data sets, campaign performance, search trends, KPIs, attribution, MMM, and incremental sales measurement; ability to translate data into actionable insights.
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Agency & Budget Management: Proven experience managing media agencies, publisher/platform relationships, and large-scale media budgets, including budget pacing, P&L management, RAF flighting, and media spend optimization.
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1P Data & Consumer Targeting: Experience partnering with CRM, data, and analytics teams to leverage first-party (1P) data for targeted consumer activation and improved media efficiency.
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Qualifications & Role Details:
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Bachelor’s degree required, with strong proficiency in Excel and PowerPoint. Seeking a proactive, self-starting, action-oriented leader who can seamlessly step into the role and provide maternity/extended leave coverage.