Job Description
About the Role\n
Nakery Beauty is looking for a creative, organized, and social media-savvy Social Media & Content Creation Coordinator to join our marketing team!
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This role combines the creativity of a content creator with the organization and execution of a social media coordinator. You'll be involved in everything from brainstorming and filming to editing, writing captions, scheduling, and publishing content for Nakery Beauty and founder Liz Folce.
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We're looking for someone who can keep up with a fast-paced content calendar, create unique content for different platforms, and bring fresh ideas to the table.
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Our goal is multiple posts daily across our social platforms, with content that feels native to each channel rather than the same post shared everywhere.
Key ResponsibilitiesContent Creation & Video Production\n
· Film and edit engaging short-form content for TikTok, Instagram Reels, Facebook, YouTube Shorts, and other social platforms.
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· Produce videos for both organic social media and paid advertising campaigns.
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· Create product demonstrations, tutorials, lifestyle videos, UGC-style content, and behind-the-scenes footage.
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· Develop entertaining, educational, and product-focused content for Nakery Beauty and Liz Folce.
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· Capture content during photoshoots, events, product launches, and everyday brand activities.
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· Stay up to date on trending sounds, editing styles, transitions, and viral content formats.
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· Adapt existing footage into multiple creative variations for different platforms and campaigns.
Social Media Management & Publishing\n
· Write engaging, on-brand captions, hooks, and calls to action.
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· Schedule, upload, and publish multiple posts daily across social media channels.
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· Tailor content, captions, and formats to each platform's audience and best practices.
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· Maintain and execute the daily and monthly social media content calendars.
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· Ensure all content is accurately posted with the correct tags, links, captions, and creative assets.
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· Help maintain social media profiles, including highlights, cover images, banners, and other visual elements.
Creative Planning & Strategy\n
· Brainstorm fresh content ideas based on current trends, campaign priorities, and brand messaging.
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· Collaborate with the marketing and Social Commerce teams on content planning and execution.
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· Help prepare filming schedules, shot lists, and creative concepts.
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· Identify opportunities for entertaining, educational, evergreen, and promotional content.
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· Maintain a consistent pipeline of ready-to-publish content.
Paid Advertising Creative\n
· Film and edit short-form video advertisements for Meta, TikTok, and other paid social platforms.
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· Create multiple variations of video ads using different hooks, messaging, editing styles, and creative approaches.
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· Adapt organic content into paid advertising assets when appropriate.
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· Collaborate with the marketing team to execute creative concepts for advertising campaigns.
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· Organize and deliver finalized ad creatives for campaign use.
Creative Performance & Optimization\n
This role focuses on creative insights rather than traditional numerical performance reporting.
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· Review top-performing content to understand which creative elements resonate with audiences.
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· Evaluate hooks, opening frames, text placement, fonts, pacing, transitions, video length, and editing styles.
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· Identify creative patterns and opportunities to improve future videos.
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· Research competitor content and emerging creative trends.
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· Recommend and test different creative approaches based on previous content performance.
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· Apply learnings from organic content and paid advertising to future creative production.
Content Organization & Asset Management\n
· Organize and maintain creative assets in Dropbox.
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· Use Canva to develop and edit graphics, social assets, and supporting content.
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· Maintain Excel spreadsheets for content calendars, posting schedules, and creative tracking.
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· Label, archive, and organize videos and photography for easy access.
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· Maintain a library of evergreen and reusable content.
What Success Looks Like\n
· Multiple high-quality posts published daily across social platforms.
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· Consistent creation of fresh, platform-specific content.
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· An organized and well-executed social media calendar.
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· A steady pipeline of organic and paid advertising videos.
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· Engaging captions and creative that reflect the voice of Nakery Beauty and Liz Folce.
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· Strong creative instincts and the ability to recognize what makes content successful.
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· Organized creative files and efficient content production.
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· Proactive contributions of new ideas, trends, and creative improvements.
Required Qualifications\n
· Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
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· 1–3 years of experience in social media management, content creation, internships, freelance work, or related experience.
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· Proficiency in Dropbox, Canva, and Microsoft Excel.
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· Hands-on experience with Instagram, Facebook, TikTok, YouTube, and social media scheduling tools.
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· Experience filming and editing short-form video using CapCut, Premiere Pro, or similar editing software.
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· Strong copywriting and caption-writing skills.
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· Understanding of platform-specific content trends and formats.
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· Ability to manage a high-volume posting schedule and multiple creative projects.
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· Strong organizational skills and attention to detail.
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· Comfortable working independently and collaboratively in a fast-paced environment.
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· A creative mindset with a strong eye for visual storytelling.
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· A portfolio or links to previous work demonstrating short-form video creation, editing, and social media content. Include paid advertising examples if available.
Preferred Qualifications\n
· Experience creating paid social video advertisements.
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· Experience with TikTok Shop and shoppable content.
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· Background in beauty, skincare, lifestyle, or consumer brands.
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· Familiarity with Meta Business Suite and TikTok Seller Center.
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· Experience with UGC-style video production.
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· Basic photography, lighting, and production experience.
Location & Schedule\n
Location: Clearwater, Florida
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Schedule: Monday–Friday, 9:00 AM–5:00 PM
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Position: Full-Time, In-Office
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This is not a remote or freelance position. Daily in-office attendance is required to capture content, collaborate with the marketing team, and support ongoing creative production.
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We are actively interviewing and looking to fill this position as soon as possible!
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If you love creating content, understand what makes people stop scrolling, and can turn creative ideas into engaging social posts, we'd love to hear from you!